Telemarketing Glossary - Part Four

Outbound

This term relates to calls that originate from Telemarketing agents. (Opposite of Inbound)

Outsourced Sales

A method of increasing sales success rates by using a specialist Telesales Company to produce sales on your behalf.

Prospect

The term for a potentially interested customer that is yet to buy goods or services from your company.

Qualification Criteria

A set of criteria that each lead must meet in order to be accepted by the client.

Reactivating

This term relates to the practise of calling previous clients who have become dormant and no longer order your product or use your service.  Reactivation aims to gain continued business from former clients and is often as or more effective than seeking new business.

Response Rate

The amount (expressed as a percentage) of responses received from a particular Telemarketing campaign.

To Read Part 3 Of The Telemarketing Glossary Click Here

To Read Part 2 Of The Telemarketing Glossary Click Here

To Read Part 1 Of The Telemarketing Glossary Click Here

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