Telemarketing Glossary - Part Three

Lead

Information regarding a potential customer or client that has expressed interest in the product or service offered.

Lead Generation

The specialist process of creating lists of potentially interested customers or clients.  Without Lead Generation, your sales staff will quickly run out of leads to convert into sales.

List Building

This is the process of creating lists of people to call in a Telemarketing/TeleSales campaign.

List Clean(s)ing

List Cleaning or Cleansing involves calling individuals or companies to ensure that their details are correct in advance of a bulk mail out.  

Marketing Mix

The entire blended marketing campaign taken by a client.  This could include Telemarketing, Internet Marketing, Direct Mail Out, Email Marketing, and Advertising etc.

To Read Part Two Of The Telemarketing Glossary Click Here

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